Fenistil gel

Innovative offline ad

Offline interaction

Fenistil is a gel that relieves insect bites.
How to make the recipient of offline advertising meet emotions?
We used a message asking to scratch. We have prepared interactive offline advertisements, print – it contains electrically conductive paths that turn on the sound when touched, Citylights – DOOH, in which the touch turns on the sound of pleasure and relief from the fact of scratching.

We have prepared 30 different sound of relfief and pleasure to give people fun to interact again. Then we compared this pleasure to the one that fenistil gives.