Star Wars - Rogue One

digital video campaign

Video??

How can you do something when you can’t touch anything outside of the trailer?
How to invite women to the cinema for a movie in the series … which they normally do not like to watch?

 

 

Just change the order of scenes to tell a little bit different story.

The main heroine is a woman, and Star Wars is a title mostly liked by men – isn’t that a stereotype? Of course! So let’s show all these stereotypes on top and try to wake up a warrior in you.