Innovative digital/ social campaign


An innovative Instagram project for the IMKA Theater. This is the first venture of this type in the world that allows you to buy a theater ticket by liking photos or videos on Instagram.

On the IMKA_GRAM profile you can check the view of the stage with each place in the audience by watching video material in any of the IMKA Theater actors. Each of the 278 films is a unique etude dedicated to a specific place. The actors of the Theater took part in the campaign, among others: Tomasz Karolak, Krzysztof Materna and Magdalena Boczarska.

Campaign awarded silver KTR and nomination at Golden Drum