Durex Performax Intense

Digital campaign

Digital activation

The campaign in a fun way presents the natural differences and matching between a woman and a man in a sexual act. The animated spot describes it in the form of a rhymed poem. As part of the campaign, the website Performaxintense.durexmowi.pl was launched. there is a mechanism that generates poems based on the answers given by partners to the question of what turns them on.

 

Digital activation

The campaign in a fun way presents the natural differences and matching between a woman and a man in a sexual act. The animated spot describes it in the form of a rhymed poem. As part of the campaign, the website Performaxintense.durexmowi.pl was launched. there is a mechanism that generates poems based on the answers given by partners to the question of what turns them on.